Terms of Service & End User Licence Agreement

Last updated: 1 June 2026 · NGA Dynamics Ltd, Hull, UK · Registered in England & Wales

By creating an account or using Lucy, you agree to these terms. Please read them carefully. If you do not agree, do not use Lucy.

1. About Lucy and NGA Dynamics

Lucy (“the Service”) is a business operations analytics platform provided by NGA Dynamics Ltd (“we”, “us”, “our”), a company registered in England and Wales. By using Lucy you enter into a binding agreement with NGA Dynamics Ltd.

2. Eligibility

You must be at least 18 years old and have the authority to enter into this agreement on behalf of your organisation. If you are using Lucy on behalf of a business, that business also agrees to these terms.

3. Your account

  • You are responsible for keeping your login credentials secure.
  • You must not share your account with others — use the Members feature to invite colleagues.
  • You must notify us immediately at info@ngadynamics.co.uk if you suspect unauthorised access.
  • We reserve the right to suspend accounts that violate these terms.

4. Acceptable use

You agree not to:
  • Use Lucy for any unlawful purpose or in violation of any applicable regulations.
  • Attempt to reverse-engineer, decompile, or extract the source code of Lucy.
  • Introduce malware, viruses, or harmful code via the ingestion API or any other means.
  • Use Lucy to store or transmit personally identifiable information of individuals without a lawful basis under UK GDPR.
  • Resell or sublicence access to Lucy without our written permission.
  • Attempt to access another organisation's data or exceed the permissions of your account role.

5. Your data

You own your data. The events, metrics, and configuration you store in Lucy belong to you. We process your data only to provide the Service as described in these terms. We do not sell, share, or use your business data for any purpose other than operating and improving Lucy.

On cancellation or deletion of your organisation, your data is permanently deleted within 30 days. You may export your event data at any time via the Sources → Events tab or the /api/events/export endpoint.

6. Data processing and UK GDPR

NGA Dynamics Ltd acts as a data processor when processing personal data on your behalf. You are the data controller and are responsible for ensuring you have a lawful basis for any personal data you send to Lucy's ingestion API. We process data in accordance with UK GDPR and the Data Protection Act 2018.

For a Data Processing Agreement (DPA), contact info@ngadynamics.co.uk.

7. Plans, billing and cancellation

  • The Free plan is provided at no cost with the limitations described on the pricing page.
  • Paid plans (Starter, Pro) are billed monthly via Stripe. Prices include VAT where applicable.
  • You may cancel your subscription at any time via Settings → Billing. Your plan continues until the end of the current billing period, then reverts to Free.
  • We do not offer refunds for partial billing periods.
  • We reserve the right to change pricing with 30 days' notice to account holders.

8. Service availability

We aim to keep Lucy available 24/7 but do not guarantee uptime. Planned maintenance will be communicated in advance where possible. We are not liable for losses arising from temporary unavailability of the Service.

9. Intellectual property

Lucy, its design, and underlying technology are the intellectual property of NGA Dynamics Ltd. These terms do not transfer any intellectual property rights to you. You grant NGA Dynamics Ltd a limited licence to store and process the data you send to Lucy solely for the purpose of providing the Service to you.

10. Limitation of liability

To the maximum extent permitted by law, NGA Dynamics Ltd shall not be liable for indirect, incidental, or consequential damages arising from your use of Lucy, including but not limited to loss of revenue, loss of data, or business interruption. Our total liability to you shall not exceed the fees paid by you in the three months preceding the claim.

11. Termination

Either party may terminate this agreement at any time. We may suspend or terminate your account if you breach these terms, with or without notice depending on severity. Upon termination, your right to access Lucy ceases immediately. Data deletion follows the schedule in Section 5.

12. Changes to these terms

We may update these terms from time to time. We will notify account owners by email at least 14 days before material changes take effect. Continued use of Lucy after that date constitutes acceptance of the updated terms.

13. Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Contact

info@ngadynamics.co.uk
NGA Dynamics Ltd · Hull · United Kingdom