By NGA Dynamics · Hull, UK

LUCY.
One platform
for your whole business.

CRM, project management, invoicing, team collaboration, automation, and analytics - connected, not cobbled together.

The platform

Everything your team needs. Nothing you don't.

Six integrated pillars - built to work together from day one, not bolted on over time.

CRM & Clients

Full client profiles across 12 categories - contact, sales, compliance, financials, and more. Groups, lead tracker, referrals, and lifetime value - all in one place. Every client gets a unique reference code embedded in their project codes, invoices, and orders.

Project Management

Create projects from templates or scratch. Track stages, milestones, tasks, risks, issues, budget, and effort. Manage stakeholders - they receive automatic notifications and can be invited directly into your workspace to be assigned tasks.

Finance & Orders

Create and send branded invoices with Stripe-powered online payments. Manage orders with auto-generated invoice numbers tied to client references. Track budget vs actuals per project. Run a full lending operation with the Loans module - consumer and business loans, repayment schedules, payment tracking, arrears management, and borrower reminders.

Marketing & Messaging

Send emails, SMS, and WhatsApp messages from one thread per contact. Build forms and schedule recurring check-ins. Manage content on your website visually without code. Track SEO and AEO with structured schema output.

Team & Access

Invite team members with a magic-link + activation-code flow. Assign roles (Owner, Admin, Viewer). Revoke access instantly - pending invites and activation codes are invalidated immediately. Plan tier enforces member limits.

Automation & Analytics

Build automation rules that fire on bookings, overdue invoices, form submissions, and more. Ingest data from any source via webhook, CSV, or Power Automate. Explore metrics, build KPI dashboards, and query your data with a full SQL explorer.

Projects & Stakeholders

Keep everyone in the loop - automatically.

When you add a stakeholder to a project, they receive an automatic branded notification. If they need full access - to be assigned tasks, leave comments, or track progress - invite them into your workspace with one click. They go through the same secure invite flow as any team member.

Automatic stakeholder email on project add
"Invite to LUCY" button turns stakeholders into team members
Assign tasks to team members or project stakeholders
Milestones, risks, issues & change requests in one view

Project · NGA-A3B4C5-001

Sarah Okafor

Sponsor

externalNotified

James Li

Architect

internalInvite sent

Emma West

QA Lead

internalMember

Client · A3B4C5

Project codeNGA-A3B4C5-001
Invoice numberINV-A3B4C5-0001
Order numberORD-A3B4C5-0001

All records for this client share the same 6-character reference.

Client-linked codes

Every code tells you exactly who it belongs to.

When a client is created, LUCY generates a unique 6-character reference automatically. That reference is embedded into every project code, invoice number, and order number for that customer - so any document or record is instantly traceable back to the client without digging through menus.

Universal data ingestion

If it can send a webhook, LUCY can track it.

One simple API accepts events from any source - no schema required. Connect your Excel models via Power Automate, pipe Shopify orders in, or push from n8n. LUCY discovers your event types from actual data and turns them into live KPI dashboards.

n8nZapierMakeStripeXeroExcelPower AutomateShopifyHubSpotPipedriveQuickBooksTypeformWasteMapperSpaceDNAAny webhook

POST /api/ingest

{
  "event": "waste_movement_logged",
  "value": 2500,
  "unit": "kg",
  "label": "Concrete - Site A",
  "dimensions": {
    "disposal_route": "Recycled",
    "project_id": "NGA-A3B4C5-001",
    "carrier_valid": true
  }
}
NGA Dynamics clients only

LUCY - free, forever.

If NGA Dynamics built your website, app, or business system, you get LUCY's Foundation plan at no cost - permanently. Same Foundation platform, same 5-seat team, no subscription. Your account manager will provide a single-use code when your project is delivered.

£0

forever, for clients

Simple, honest pricing

Every plan includes the core platform. More features and capacity unlock as your team grows.

Foundation

The Helper

£25/per month
  • Up to 5 team members
  • 5 active automations
  • Standard connectors (webhook, Excel)
  • 30-day analytics retention
  • Full CRM, booking & invoice tools
Get started

Growth

The Partner

£75/per month
  • Up to 15 team members
  • Unlimited automations
  • Premium connectors (Zapier, n8n, Make)
  • 1-year analytics retention
  • Projects, tasks & messaging
  • Loans module (consumer & business lending)
  • Priority support
Start growing

Scale

The Enterprise

£199/per month
  • Unlimited team members
  • Unlimited everything
  • Custom logic & integrations
  • Full API access
  • Dedicated account manager + SLA
Talk to us